AMA - Orange County

Product Marketing Manager - Life Science

Phenomenex & Agela
Torrance, California, United States
30+ days ago

Description

You may not have heard of chromatography, the science of separation, but it's likely affected your life. Phenomenex's chromatography products advance the future of scientific analysis and investigation, ensuring the quality of essentials like your food, water, shampoo, and even cold medication. We strive to provide the best tools and resources possible to help researchers improve global health and well-being, including award-winning liquid chromatography, gas chromatography, and sample preparation products. Be part of our global success, centered on a commitment to developing novel analytical chemistry solutions, unique marketing, and exceptional customer service and support.

Phenomenex is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

The Product Marketing Manager is responsible for effectively planning, communicating, and tactically implementing strategic demand and revenue generation campaigns for core LC products and core content, both to the market at large and to internal stakeholders.

Major Responsibilities

  • Drive brand awareness and market visibility through Transformational Marketing based campaigns that include digital, advertising, KOL collaborations, webinars, events, public relations, and trade shows.
  • Produce creative, engaging content while ensuring adherence and cohesion to portfolio's overall brand strategy, identity, and messaging
  • Responsible for the commercial strategy for new HPLC product launches including Launch Excellence development, implementation, and sustainment
  • Hone a foundation of market/customer needs and competitor knowledge for key brands across global markets to guide the continuous improvement of marketing initiatives and evolution of brand identities
  • Develop and implement advertising and Lead Management projects to strengthen sales funnel
  • Conduct and analyze market research to guide strategic development, support product positioning, and test messaging for marketing materials
  • Establish, track and report metrics for the measurement of marketing program effectiveness/attribution
  • Weekly campaign and content Visual Management communication with commercial organization and core-teams to convey timelines, status, and success

Education:

  • Bachelor's degree in the life sciences or marketing required; MBA a plus

Essential Experience:

  • Minimum of 5 years of professional experience; sales, product marketing, or product management experience preferred. 1 year of lab experience with HPLC use preferred.
  • Ability to Travel up to 20% of the time
  • Experience in technical or copywriting
  • Experience developing agile and comprehensive GTM marketing campaigns
  • Experience interacting and leading cross-functional team projects
  • Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
  • Proven knowledge of digital marketing channels and their most effective use

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

If you've ever wondered what's within you, there's no better time to find out.

#LI-SL2

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available here.



Job Information

  • Job ID: 57335300
  • Location:
    Torrance, California, United States
  • Position Title: Product Marketing Manager - Life Science
  • Company Name: Phenomenex & Agela
  • Specialties: Marketing
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